DMO of the Český Krumlov Region Team

Product Managers

Miroslav Březina
He studied architecture at the Faculty of Civil Engineering of the Czech Technical University, from where, after 4 years and unfinished studies, he went to work in the tourism industry. For three years he managed the operation of an aparthotel in Lipno and then for two years he managed the South Bohemian part of a start-up that developed a cloud-based hotel system and offered hoteliers modern approaches in the field of hospitality management. Since 2019 he has been working for the DMO of the Český Krumlov region. Previously as Operations Director, now as Product Manager.

Zdeňka Chaloupková
In 2007-2011 she studied Destination Tourism Management at the Institute of Hospitality Management in Prague. During her studies, she worked as an incoming tour operator at the Information Centre in Český Krumlov. She managed the operation of the information centre, several accommodation facilities, marketing activities and communication with customers until her maternity leave. She moved from her parental role to the position of product manager in the newly established DMO of the Český Krumlov region in mid-2020.

Marketing and PR

Jitka Boháčová
She studied tourism at the University of South Bohemia. Since 2004 she has worked in Destination Management Český Krumlov, first as a Marketing Manager, then between 2014-2017 as Head of the tourism department. Her role as a tourism professional was interrupted 3 times by her role as a mother, from which she joined the newly established DMO of the Český Krumlov region as Marketing Manager in 2020. Here she is mainly responsible for the creation and development of the tourist and professional website, cooperation on tourism concept documents and editorial activities.

Ludmila Claussová
From 2004-2019 she worked at the national film office Czech Film Commission in Prague, which she headed for 14 years. She was involved in negotiations on the introduction of film incentives, provided consultations for foreign filmmakers, and initiated the establishment of regional film offices in the Czech Republic. After relocating to South Bohemia, in the spring of 2020 she took up the position of Marketing Manager in the newly established DMO of the Český Krumlov region. Here she is mainly responsible for the content of the website, the presentation of the destination on social media and communicating with the media.